Privacy Policy

The data controller for personal data collected through this website is [Company Name], with its registered address at [Registered Address]. You can contact us by email at michel@peruch.co or by post at the address above.

We may collect the following personal data depending on how you use the site:

• Contact details such as your name, email address, phone number, and company name.
• Information you submit through the Business Diagnostic or contact forms.
• Technical data such as your IP address, browser type, device information, and operating system.
• Usage data collected through cookies and similar technologies.

You provide most of the data we collect directly, for example when you:

• Complete the contact form or send an inquiry.
• Take the Business Diagnostic.
• Subscribe to updates or request resources.

We also collect data automatically when you browse the site, including through cookies and analytics tools.

We process personal data only where we have a valid legal basis under the GDPR:

• Performance of a contract or pre-contract steps — to respond to inquiries and provide advisory services.
• Consent — to send marketing communications or to use non-essential cookies.
• Legitimate interests — to improve the website, understand usage, and keep the site secure.
• Legal obligation — to comply with applicable law.

We use the data we collect to:

• Respond to your inquiries and provide the services you request.
• Deliver your Business Diagnostic results and recommendations.
• Improve the website and user experience.
• Send newsletters or marketing communications where you have consented.
• Comply with legal obligations and prevent abuse.

We do not sell personal data. We may share data with trusted service providers who help us operate the site and deliver services, such as:

• Hosting and backend infrastructure providers.
• Email and communication service providers.
• Analytics providers.

These providers process data only on our behalf and under appropriate data-processing agreements. We may also disclose data if required by law.

We generally store and process personal data within the European Economic Area (EEA). If any data is transferred outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, or to countries recognised as adequate.

We keep personal data only for as long as necessary for the purposes for which it was collected, or as required by law. For example, contact inquiries are typically retained for [retention period, e.g., 24 months], after which they are deleted or anonymised unless a longer period is required for legal, accounting, or contractual purposes.

Under the GDPR, you have the following rights:

• Right of access — request a copy of the personal data we hold about you.
• Right to rectification — ask us to correct inaccurate or incomplete data.
• Right to erasure — request deletion of your data in certain circumstances.
• Right to restrict processing — ask us to limit how we use your data.
• Right to object — object to processing based on legitimate interests or direct marketing.
• Right to data portability — receive your data in a structured, machine-readable format.
• Right to withdraw consent — withdraw consent at any time where consent is the legal basis.

To exercise any of these rights, please contact us at michel@peruch.co. We will respond within one month of receiving your request.

Cookies are small text files placed on your device to collect standard internet log information and visitor behaviour information. We use cookies to keep the site functioning, understand how visitors use the site, and improve the experience.

The types of cookies we may use include:

• Essential cookies — required for the site to function and cannot be switched off.
• Analytics cookies — help us understand how visitors interact with the site.
• Functionality cookies — remember choices you make to improve your experience.

You can manage cookies through your browser settings. If you disable cookies, some parts of the site may not work correctly.

This website contains links to third-party websites, such as LinkedIn and YouTube. This privacy policy applies only to peruch.co. If you click a link to another website, you should read that website’s privacy policy.

We review this privacy policy regularly and publish updates on this page. The policy was last updated on 18 June 2026.

If you have any questions about this privacy policy or would like to exercise your rights, please contact us at michel@peruch.co.

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the data protection supervisory authority in your country of residence or place of work. For Belgium, this is the Belgian Data Protection Authority.